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Do you know where the sun rises first in Japan?

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Japan is known as the Nation of The Rising Sun. Nippon, her name in Japanese literally means that, and you know where in Japan the sun rises the first? Along the east coast of Chiba prefecture, there is a place called Inuboh Cliff. The word Inuboh means a howling dog. Each year on new year’s day, tens of thousands of people from all over Japan come here to welcome the first sunlight of the year.

Sunrise at Inuboh Cliff, Chiba, Japan.
Photo source:

In partnership with the train line that takes people to Inuboh Station (Choshi Denkitetsudo) and OKINAWA TOURIST SERVICE, we created a postcard for 2020’s first sunlight in Japan. The postcard will be sold at Inuboh Cliff Station to raise funds for the Shuri Castle restoration effort. 2019 is a year to remember for all Okinawans in spirit. We lost the symbol of Okinawa, Shuri Castle, in a fire on October 31st. As an Okinawa local business, we are horned to be part of this project to help drive awareness and funds towards the rebuild of our icon.

The postcard we design for the first sunlight event at Inuboh Cliff, Chiba, Japan.

Oki Social fans, you can only buy this card at Inuboh Cliff station, and I encourage you do visit on News Year’s Day at least once in your life. If you can’t be there, we are giving away 200 cards to our fans, and here is how you can get one for free.

Three Ways to Get This Limited Edition Postcard for Free

Pick Up At a Pop-up Event

Sign up here, and you are guaranteed to get one, but you must pick it up in person during one of our three pop-up shops in January. No purchase necessary.

Order Free Online, Only Pay for Shipping

If you don’t live in Okinawa. You can get one online, only pay $3 for shipping.

Shop Online and Get for Free

If you make any purchase on our online shop before the end of February, we will include a card in your order for free while supplies last.

mention FIRSTLIGHT in the checkout note to activate this special gift.

Note: For purchase made before January 11th, the postcard will be sent out separately after January 11th.